Joy Glee — More Time to Get Your Steps In

6.5%

INCREASED TOTAL P&G
FEMALE GROOMING BUSINESS
VS. YEAR AGO PERIOD


INCREASE IN
SEASONAL
SALES

CHALLENGE
Consumers are overwhelmed, overscheduled, and trying to balance wellness with real life.
Joy Glee needed a message that felt optimistic without feeling unrealistic.

SOLUTION
Putney created “More Time to Get Your Steps In,” a lifestyle-driven campaign built around the idea that small moments of extra time can make everyday life better. Social-first creative and relatable storytelling positioned Joy Glee as a brand that fits naturally into modern routines — without pretending life is perfectly curated.

RESULTS
The campaign strengthened emotional connection and drove measurable business impact.