Chicago Sky — Block the Negativity

17.5K

2.7 M

1M+

ORGANIC IMPRESSIONS

VIDEO VIEWS

ORGANIC LIKES

SOLUTION
Putney partnered with the Sky and OKRP’s The Net to create “Block the Negativity / Post Up Positivity”, a campaign that turned online toxicity into a visible cultural conversation. Featuring Angel Reese physically blocking hateful comments from her own social feed, the work paired emotional storytelling with an AI-powered app that filtered harmful comments in real time on X.

CHALLENGE
As the WNBA’s profile exploded, so did the harassment aimed at women athletes online. The Chicago Sky wanted to take a stand and protect players beyond the court.

RESULTS
The campaign generated massive organic reach and helped position the Chicago Sky as leaders in athlete advocacy and digital wellness.