Chat Juneteenth
6.24%
15 HRS
2,500
VIDEO WATCH TIME
VIDEO REPLAYS
98%
YoY INCRESE IN
SITE VISTS
71%
VIEWS FROM NEW FOLLOWERS
INCREASE IN ORGANIC TRAFFIC
SOLUTION
Putney created “Chat Juneteenth,” a socially driven experience built around conversation, reflection, and celebration. Through community storytelling, digital prompts, and culturally relevant content, the campaign invited audiences to engage with Black history and culture in a way that felt authentic, not performative.
CHALLENGE
Most Juneteenth campaigns talk at audiences. The opportunity was to create something people could actually participate in.
RESULTS
“Chat Juneteenth” drove meaningful engagement and turned awareness into participation.