Metro-The Price Block
6.24%
36.6M
2.3M
VIEWS/PLAYS
ENGAGEMENTS
AVERAGE ENGAGEMENT
RATE
SOLUTION
Putney helped turn savings into streetwear culture with “The Price Drop Drop,” a
limited-edition merch collaboration with Chicago artist Mía Lee. Custom tees,
hats, and socks transformed Metro’s pricing message into something people
actually wanted to wear — extending the campaign across social, PR, digital, and experiential.
CHALLENGE
Wireless pricing news usually disappears the second it lands. Metro by T-Mobile needed a way to make lower prices feel culturally relevant.
RESULTS
The collection sold out and turned a pricing update into a brand moment.